EXPLORE: First, we dedicate time to assess needs, resources, and capacity for communications, marketing, and media outreach. This involves identifying and segmenting your audiences, engaging priority stakeholders, and reviewing primary and secondary data to inform strategies.

STRATEGIZE: This is the stage where we develop a plan to execute, documenting specific, measurable, achievable, relevant, and time-bound goals representative of best practices and proven tactics to help you succeed.

DEVELOP: Next, we step in to guide or develop content for your communication materials. Don’t have in-house designers or web/app developers? We collaborate with the best talent to bring strategic ideas to life.

INTEGRATE: Once you’ve let us know you’re happy with what was developed, we integrate into the context you work and serve in, disseminating and engaging your audience with new products and content.

EVALUATE: Evaluation is never the last step. We ensure moments of monitoring along the process of development and assess the outcomes and impact of our efforts.

LinkedIn | Twitter

Bio

Brittaney J. Bethea has worked in public health for 14 years across chronic and infectious disease education, wellness promotion, and research translation and dissemination. She began her career on the frontlines, working for and with organizations such as the AIDS Foundation of Chicago, Test Positive Aware Network, and GA Power/Southern Company (Health Services), coaching community members about healthy behaviors and engaging with civic leaders to implement strategic community partnerships.

At leading agencies and institutions such as the Centers for Disease Control and Prevention (CDC), she’s collaborated with colleagues from various backgrounds— health scientists, policy advocates, technology enthusiasts and visual creatives—to translate complex health information into digestible and action-inspiring content across various mass media channels (magazines, newspapers, PSAs, video games, web and mobile apps).

Overall, she’s fascinated with the art and science of informing and influencing audiences about important health issues and continues to be driven by the endless opportunities that mass media presents for reaching, engaging, and retaining communities long enough to see real change.

Leadership

Brittaney Bethea is the former Director of Communications and Dissemination for the National COVID-19 Resiliency Network, a cooperative agreement funded by the U.S. Department of Human and Health Services Office of Minority Health and Morehouse School of Medicine. Prior to this role she was a Senior Strategist at Rescue | The Behavior Change Agency and Project Director at CommunicateHealth, Inc. working on consumer campaigns funded by the Federal Drug Administration (e.g. Fresh Empire) and the Office of Disease Prevention and Health Promotion (e.g. Take Good Care)

She’s also the former Director of Marketing and Communications for Research and Community Engagement at Morehouse School of Medicine where she led internal and external communications and marketing activities for all basic science, population health, and policy analysis research, as well as community engagement initiatives across the institution.

Research

Her research interest include:

1. entertainment-education (EE): a research-based communication strategy that involves formative research with potential audiences before a media, arts product, or performance is created; EE involves summative research to measure the effects of entertainment-education messages on the intended audience’s perceptions and behavioral intent.  

2. strategic communication framing: a strategy used in the development of health and risk messaging for more effectively prompting changes in behavioral intentions.

Teaching/Training Experience

Brittaney has taught undergraduate courses in Human Communication (SCOM 1000) and Mass Media Communications (JOUR 1000) at Georgia State University for four years, as well as adult courses on Communication and Ideation as part of a Research Skills Bootcamp at Morehouse School of Medicine for two. She’s also served as an instructor for a 2017 course titled, “Communication Practices, Planning, and Solutions” for the Centers for Disease Control and Prevention (CDC) annual Policy Academy in the Office of the Associate Director for Policy.

Education

Brittaney obtained a Masters of Public Health (MPH) from Washington University in St. Louis and a Bachelors of Arts (BA) in Sociology from Spelman College. She is a Certified Communicator in Public Health (CCPH) through the National Public Health Information Coalition (NPHIC) and is currently enrolled in a doctoral program in the Department of Communication at Georgia State University on the department’s Media and Society track under the advisement of Holley Wilkin, PhD.

Speaking Engagements

The Heart of the Matter Podcast